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VIDEO: J.J. Watt Announces Reebok Partnership With 61-Inch Box Jump

J.J. sure knows how to make an announcement.

Mark J. Rebilas/USA TODAY Sports

On Monday morning, the NFL superstar posted a video to his Facebook page showing him set a personal box jump record of 61 inches (or 5 feet, 1 inch) then pointing down to his Reebok ZPump Fusion kicks and saying, “it must’ve been the shoes, baby.”

This was Watt’s unique way of announcing to the world his new partnership deal with Reebok (terms undisclosed). And if you couldn’t figure out where you heard Watt’s line from, it sounds very familiar to the Nike commercials of the past when Mars Blackmon would say, “it’s gotta be the shoes.”

Nice, subtle little jab to Nike, Watt. Well done.

H/T: YouTube

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